Toms X Homie

Client - Toms USA
Location - Melbourne

Saturate partnered with brilliant Creative Director Adam Harriden, Copy Writer Brett Johns and Noosa Cinematographer Jake Donlen to form a creative tour de force for this Global Campaign for Toms Shoes (USA). The brief was to develop a campaign for Toms, direct and film it in Melbourne featuring formerly homeless teens and staff members of the Homie store in Fitzroy.

The hero being co-founder Marcus Crooke. Jess Middleton took up the lens to capture stunning visuals for the campaign which was seen in large format in Toms stores Nationally. The film components were Directed by our own Andrew Maccoll. Our digital lead Jono Edmeades managed visual assisting and the entire project was managed by Saturates Ludivine Vetter.

More about the project here.