Milton Rum has been operating in the craft spirits market since May 2018. With the vision to lead a new renaissance in Australian Rum using a contemporary and principled approach, Milton Rum is on the cusp of transforming from a small boutique manufacturer into a true industry player, as evident by the recent acceptance into the Endeavour Drinks portfolio of retailers.
Through our engagement with Milton Rum we recognised that it’s brand presence, online footprint and communications were not growing their market share or amplifying their brand to deliver custom.
We set about developing and implementing a comprehensive digital strategy with content creation to bring to life their brand in a more compelling and immersive way to drive on-line and in-store first time product purchase.
We created and delivered a visually appealing and immersive new e-commerce website to reflect the passion and integrity of Milton Rum to grow their community and engagement. The website adheres to the latest web development best practices, loading in under 2 seconds and is responsively designed for any screen size. The site employs several layers of security, and has earned a near perfect score from Google Lighthouse & GTMetrix. It is also optimised for SEO to assist in conversion of browsers to buyers.
We worked with Wildbunch Media to create a video to tell the story of Milton Rum and honour its rich history.